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Muscle car lovers jumped on the 2008 Dodge Challenger SRT8 with
unbridled enthusiasm, snatching up 90% of the production run before any
of the cars were ever built. With demand remaining high, the much sought
after performance car looks to be a sell-out for 2009 as well.
Original plans called for 5,000 of the SRT8s to be built for 2008,
but in light of the volume of orders, Dodge upped that number by 1,400
units. According to the brand marketing chief for Dodge, Michael
Accavitti, "We've got over 11,000 orders for 6,400 cars. We're
encouraging dealers to flip them into '09s."
In just a few months the company will formally introduce the 2009
Challenger in three models, each with a unique engine, beginning with
the SE outfitted with a six-cylinder engine. The Challenger SRT8,
opening at $37,995, will offer just three options: navigation, sunroof,
and Goodyear F1 Supercar three-season performance tires. The preference
for most Challenger customers is to go fully loaded.
The 2008 Challenger sports 425 horsepower, vented Brembo brakes, and
five-link independent rear suspension. It comes standard with the
Chrysler MyGig system for "infotainment" as well as wireless
communications via UConnect Bluetooth. While the original 1970
Challenger was best known for drag racing, its modern successor,
outfitted with pluses like an Electronic Stability Program and
supplemental side-curtain airbags, is the ultimate modern expression of
the muscle car legacy.
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