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Not to be outdone now by cross-country rival Ferrari, Lamborghini announced that it will launch soon a certified pre-owned program. This program will first be debuted in Europe and the U.S., but will be offered eventually throughout the world. So as with most certified programs, it will just be available via official Lamborghini dealers.
The program details have not been finalized yet, but Lamborghini already decided the advertising will be done by the carmaker, not the dealers.
"You've got a company that is looking to increase its overall sales in the U.S., and this is a good way of increasing brand recognition and awareness, and at the same time, selling more vehicles," Tara Baukus Mello, the lead market analyst at NADAguides.com, told the BrandWeek. "You can't lose specialness when you are Lamborghini," she continued.
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