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Position: Auto Articles - [Auto News] - GM and Malaysia`s DRB-Hicom BHD partners
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GM and Malaysia`s DRB-Hicom BHD partners
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General Motors will be the partner of Malaysia`s DRB-Hicom BHD to produce and distribute autos in Malaysia and surrounding places. The partnership will help GM get market share in the Asian markets at southeast. The two companies will be producing and selling cars under the Chevrolet name. This new company will be named HICOM-Chevrolet Sdn., with GM owning 51% of it.
Bloomberg reported that GM is also interested in a partnership with Proton Holdings, another automaker from Malaysia. John Middlebrook, the global sales vice president from GM, said earlier that GM is planning to make the Chevrolet brand a `global powerhouse`. The step will help Chevrolet compete with Toyota on a higher ground.
Auto Article Url: http://www.auto-motor-car.com/article_1472.htm
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