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Position: Auto Articles - [Auto News] - Jaguar will only be using the Jaguar leaper logo, without the word
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Jaguar will only be using the Jaguar leaper logo, without the word
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Jaguar says that its future autos will not show the company's name. In the next couple of years, Jaguar models will use only the Jaguar `leaper` logo and not the word `Jaguar`. The new unveiled XF will have the Jaguar name in order to familiarize the public with the new styling design from Jaguar.
`Eventually we will take the name off and just leave the leaper,` said the head of Jaguar design - Ian Callum. `When people see the XF they won't know what it is, so they will look for a name badge. That's why we've left it on, but put the leaper there as well. The name will go probably on production cars within two or three years.`
Auto Article Url: http://www.auto-motor-car.com/article_1478.htm
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