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Position: Auto Articles - [Auto News] - Google doesn`t believe in sales funnel
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Google doesn`t believe in sales funnel
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The automotive marketers believed most auto shoppers take at least half of a year to make up their minds on what model to buy. The six months shopping period is call the `sales funnel`. This is how it works: First it`s the need for a new auto recognized, after that, six-months later, someone`s driving away in a new vehicle. In the meantime, buyers do their research, line up financing, etc.
And that`s how most automotive departments of marketing and ad agencies have planned in a traditionally way their campaigns for brand building or ads getting folks into dealerships.
But Google says they`re absolutely wrong.
Auto Article Url: http://www.auto-motor-car.com/article_1603.htm
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Article Keywords: automotive vehicle
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