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Position: Auto Articles - [Auto News] - 2018 Mazda3 will be at the Los Angeles Auto Show
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2018 Mazda3 will be at the Los Angeles Auto Show
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Neither the commuter auto nor the boring sedan. A sports coupe (undersized) or awkward, deformed hatchback. `The Mazda Design Challenge brought in a flood of cool, unique design ideas. The winning design concept is a fresh new way to look at the design of a vehicle` said Franz von Holzhausen, the director of design. `This competition was a tremendous success, and the entire process was really beneficial to my team and me to understand what design means to our target buyers. Now the hard part comes 鈥� to see if we can actually build a full concept car on the show stand in ten days and in full-view of show goers`.
鈥淎 decade from now, I want a car that doesn鈥檛 believe in falling into a category. A car that makes sure sedan and hatchback are no longer four letter words. A chassis made to handle every s curve that comes its way. Fast. I want a car with the body and soul of a sports car, but a car that knows that sometimes I want to bring my friends, my things, or my dog. I want a car that has a sunroof that鈥檚 actually a sunroof, not a sun-one-quarter roof. I want a car that causes heads to turn 鈥� even before the first rev of the engine. I want a car that went from concept to showroom without meeting muted for the masses 鈥� unapologetically. I want a MAZDA3 that gets me 鈥� the everyday sports car, the 5-door that makes me forget I own a 5-door鈥� said the winner of the Mazda Design Challenge - Mallory McMorrow.
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