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Position: Auto Articles - [Auto News] - The engraved Start Stop button on the BMW 1 Series
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The engraved Start Stop button on the BMW 1 Series
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The 2008 BMW 1 Series drivers are very lucky because of the way they can start or stop their cars. Each BMW 1 Series 2008, both convertible and coupe models, will have a button engraved Start/Stop with: `Year One of the 1`.
鈥淔orty years ago, BMW introduced a car, the legendary 2002, that changed the American automotive landscape. That car was a pivotal car in the history of BMW and is still revered by aficionados today. We believe the 1 Series will be as important to the history of BMW in America,鈥� said Jack Pitney, the Vice President of Marketing at BMW of North America.
鈥淭he 鈥榊ear One of the 1鈥� Start/Stop button is a way to directly engage our customers with a simple message of celebration each time they get behind the wheel of their new 1 Series,鈥� continued Pitney. 鈥淥ur 鈥榊ear One of the 1鈥� activities will incorporate several elements that will celebrate this historic launch. The specially engraved Start/Stop button is just one of the many things we will announce as we approach the launch next year.鈥�
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