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Group Lotus plc teamed up with the Hot Wheels庐, the global die-cast name, for designing, developing and producing a Lotus Hot Wheels庐 Concept auto. Steven Crijns, the Lotus Design Manager and concept creator explained: `Hot Wheels庐 cars are barely 75mm long, so specific attention went to create a bold shape that would work well at this scale. Another challenge was to create an exciting design that would work well as a toy. The car needed to be recognisable as a Lotus without having to turn it over to look at the badge underneath, so I took elements from the Elise and Exige such as the headlight design, the Lotus 鈥榤outh鈥�, the pronounced wheel arches and trademark bonnet graphics. I was keen for the design to express the Lotus philosophy of performance through lightweight: the shrink wrapped body is kept to an absolute minimum to save weight. The dynamic voluptuous curves make the car look agile and fun to drive. Bold aerodynamic aids are incorporated to achieve exceptional Lotus handling. The top exit radiator at the front, a distinctive Lotus design feature, the rear diffuser and a large rear wing all provide down-force helping the vehicle stick to the road. In addition, large side air intakes and an open rear end aid engine breathing. Inside the car, the exposed centre spine is part of the structure and incorporates the switches and gear linkage and supports the rear wing.鈥�
Mike Kimberley, the Chief Executive Officer at Lotus said: 鈥淲e are delighted to have worked with Hot Wheels庐, who share our passion and enthusiasm for all things automotive. Lotus Design has a global reputation and is responsible for the design of all Lotus cars, including Europa, Exige and iconic Elise and many designs for our engineering clients globally. The same design team who created this stunning concept is also designing our new range of cars, the first of which, codenamed Project Eagle, will go into production at the end of next year.鈥�
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