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The vision for the truck team at Ford was quite clear: Redesign the favorite truck of America inside-out will give buyers unprecedented choice, unrivaled capability and a host of intelligent, game-changing settings.
The result is this new Ford F-150 2009, the new benchmark right in the full-size pickup area from the truck leader in this industry– which has made more than 33 million pickups F-Series since 1948.
`The Ford F-150 is an American icon` said Mark Fields, president of The Americas at Ford. `Ford is the truck leader, and F-150 customers expect and demand the best truck on the market`.
`Our team not only met those expectations, they exceeded them with the new 2009 F-150` Fields continued. `With Ford`s product-led transformation in full swing, the new F-150 could not have come at a better time – for Ford and for our customers`.
`Before we started working on the new truck, we continued the conversation with people who use these trucks every day for work and play` said Matt O`Leary, the chief engineer of the F-150 2009. `We went to their ranches, their job sites and their homes, making sure we crafted features that would improve their ownership experiences and, really, their lives`.
`The new, improved chassis helps deliver additional payload and towing capacity as well as improved fuel economy, which we know is top of mind for customers` said O`Leary.
`These features are impressive on their own. For the customer who uses their pickup box five, six or seven times a day, these innovations together make a huge difference` O`Leary affirmed.
`We know how important the F-150 is to our customers` said O`Leary. `With the new 2009 F-150, we are delivering a top-quality truck lineup that is second-to-none in capability, features and a range of choices that will continue to make Ford America’s favorite truck`.
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