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Having gain critical acclaim, the industry awards plus the brisk sales, Cadillac CTS has now moved in the contemporary vanguard design. Doing so, the Cadillac designers faced this question: what`s next. The answer is the thrilling Cadillac CT Coupe Concept, premiered at the North American International Auto Show 2008.
`The CT Coupe Concept is a dramatic design statement` said Ed Welburn, the VP, GM Global Design. `We did not create it as the result of sifting through reams of market data, nor is its shape trimmed to suit the input collected at a consumer clinic – it is emotion on four wheels and the very essence of what defines Cadillac today`.
`This Coupe Concept is a natural extension of our design language, and of the CTS itself` said Jim Taylor, the Cadillac general manager. `Very simply, the dramatic design of the sedan begged the question of what it would look like in the unbridled form of a Coupe`.
`Just about every decade, Cadillac designs a breakthrough car that becomes synonymous with the brand`s character of the period, such as the 1938 60 Special, the 1959 lineup, the 1975 Seville and the 2003 Sixteen Concept` said Clay Dean, the global director of design at Cadillac. `The CT Coupe Concept is the next great design, carrying the baton from the Evoq Concept that ushered in the Art and Science era in 1999`.
`The diamond-cut elements enhance the sleek profile of the car` said John Manoogian II, the director of exterior design at Cadillac. `The CT Coupe uses the elements, along with other nods to classic Cadillac cues – such as vertical headlamps and taillamps – to acknowledge the brand’s heritage without resorting to nostalgia. It is a forward-looking design in every sense of the term`.
`The cliché is to say that there were no compromises in the design, but that is absolutely accurate in the case of the CT Coupe` said Manoogian. `Each line and angle of the bodywork was carefully honed, and the final design’s proportions were judged by the eyes of the design team, not computer-generated math data`.
`At first glance, the design appears effectively simple, because there are no extraneous moldings, spoilers or other protrusions, but the more you look at it, the more complex it becomes` affirmed Manoogian. `The angles and bevels were carefully carved to enhance the car’s sleek shape, but aren’t ‘busy’ or distracting – there’s really nothing quite like it`.
`The CT Coupe is a personal car – something a customer would choose to reward him or herself – and the passenger environment reflects that said Eric Clough, the interior design director. `The interior uses the already excellent CTS design and takes it to a new, bolder level`.
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