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Position: Auto Articles - [Auto News] - Kee Concept by Kia made its grand North American first appearance
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Kee Concept by Kia made its grand North American first appearance
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The brand new Kia Kee sports coupe concept auto made its U.S. first appearance in Detroit at the North American International Auto Show. Previously introduced during the Frankfurt International Motor Show - Germany, the Kee model is an expression of Kia`s design emphasis, incorporating styling cues and establishing an identity and a design language for the company.
Designed in Europe, guided by Peter Schreyer, Kia`s Chief Design Officer, the sports coupe concept is called Kee for many reasons. `Kee refers to the English word `key` as the coupe embodies design elements which will become essential to the future ’look’ of Kia vehicles` explains Schreyer. `The coupe also represents the `key` which will open the door to success for our brand and acknowledges the Chinese and Korean word `Ki` – the cultural concept for life-force or spiritual energy`.
`More than any other car-buyer, the sports coupe enthusiast knows instinctively when a car is right, when it is suited to its purpose` say Schreyer. `Shape, proportion, stance and both tactile and emotional aspects can all add up to a car that stirs the blood`.
`The Kee is a combination of all of those elements. It is a harmonious blend of everything that sets a sports coupe apart from a more functional vehicle that is typically used for a wide range of activities. The sports coupe is single minded. It is about driving, pure and simple. It is about appearance, performance, emotion` affirms Schreyer.
`Kee communicates a design language that will be seen on all future Kia products` added Schreyer. `That language is stated in certain elements of the visual representation – lines, shapes, details. It is meant to be consistent and easy to understand; visually strong and purposeful but capable of being transferred from this sports coupe concept to a city runabout, a family sedan, a load-lugging MPV or a go-anywhere SUV`.
`It was essential Kee should consist of a rhythm of lines – controlled, clean, and pure. It had to have classic proportions and be well balanced. This is the future for Kia design – it displays purpose and function while still delivering emotion` said Schreyer.
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