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Customizing your Volvo C30

Butterflies on the bonnet or chequered roof? A striped auto, or why not one covered even in polka-dots? Take your pick! 20 more or less bold designs can be chosen by customers of a brand new Volvo C30.

Beginning April 7, Volvo Cars is the first car brand in Sweden to make it possible for the new-car buyers in the Scandinavian country to be specifying appliqué film on all the bodywork panels of their vehicles. Zebra patterns and even urban panoramas competing with rainbows, wood paneling, clouds and flames.

"When we decided to create appliqué films it felt perfectly natural that the C30 should be the first off the mark. This car is aimed at a fashion-conscious urban target group, people who would enjoy driving around in a car that stands out from the crowd. The decorated cars will truly be seen on the street and the adhesive film is a very good way of protecting the car’s bodywork, at the same time as it offers scope for varying the vehicle’s appearance," says Thomas Andersson, the President of Volvo Personbilar Sverige AB.

"All told there will be 12,314 variants of the C30 to choose between. It sounds more difficult than it really is. Our site is structured such that the customer can "build" his or her own car online based on specific choices, and the result is in effect a totally unique car," explains Andersson.

The cost of an appliqué film will be about 18,750 SEK, which includes the labor.




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