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Hyundai announced the prices for its brand new flagship, the new Genesis sports sedan, beginning at $33,000 for the well-equipped V6 290-horsepower and $38,000 for the V8 375-horsepower unit.
"When we first showed the production Genesis earlier this year, we committed to deliver the interior package of flagship European luxury sedans, world-class driving dynamics, and pricing comparable to entry-level premium brand vehicles," said John Krafcik, the vice president at product development and strategic planning for Hyundai Motor America. "Today, we’re delivering on a key part of that commitment, with a very well-equipped Genesis sedan priced below the most basic Infiniti G35 or BMW 3-Series."
While Genesis will be competing for clients with autos like Lexus ES, Chrysler 300, Cadillac CTS, Genesis’ high performance capabilities plus luxury features are now comparable to sedans with costs of tens of thousands dollars more. With standard prices of $33,000 for a 3.8-liter V6, and $38,000 for the 4.6-liter V8, Genesis is making a premium driving experience accessible to some wide range of buyers. Genesis will be in July, on sale at Hyundai dealerships, delivering the kind of value equation American auto customers have come expecting from Hyundai.
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