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Despite recently passed CAFE regulations, Porsche affirms the standards will really not force it to change the brand image or car lineup. The German carmaker is widely regarded like one of the best sports auto makers in the world, a reputation it plans on keeping even with impending economy of fuel regulations.
"We will make our cars more fuel efficient, but we will not change our nature," Detlev von Platen, the CEO of Porsche Cars North America, told the Automotive News. "Our customers expect a certain characteristic to our cars."
However, despite all the recent trend for European carmakers to introduce the diesel-powered units in America, don't expect Porsche to suit. "We thought about diesel, but it does not make sense, especially since the United States is 39 percent of Porsche's market, and we do not see any potential for it," von Platen affirmed.
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