The Mini was a uniquely branded and manufactured vehicle that was first introduced in 1959. BMW recognized the value, performance capabilities and potential popularity and sales of the original style compact car and purchased the Rover Group, the original manufacturers of the Mini, in 1994. With its bull dog stance, agile handling, small size, boxy shape and quick yet economically fuel efficient engine, the Mini, becoming known as the Mini Cooper in 2000, went on to entice an almost cult like following.

For the 2002 model year, the performance based economy car that was very popular overseas but mostly unknown in the United States was unveiled at the Paris Auto Show. The new Mini produced by BMW was now the Mini Cooper, two inches overall longer and one foot wider than its predecessor, yet fondly reminiscent in design. The car was a testament to the BMW reputation and high standards of automobile engineering and design. Superb handling and front wheel drive, in addition to the Mini Coopers many unique characteristics, quickly received prestigious recognition resulting in high volume sales.

The Mini Cooper made a huge impact in the United States very quickly and became extraordinarily appealing to upper middle class Americans and celebrities too. The classic retro looks and outstanding performance quickly convinced consumers that this car was well worth the investment.

In 2002, BMW introduced two Mini Cooper car models to the American marketplace - the Mini Cooper and the Mini Cooper S. These two-door hatchbacks were reminiscent in design of the classic Mini cars made in England from 1959 to 1999. In addition, both models maintained the center-mounted speedometer design that was used for the original Mini model. A 1.6 liter, 4 cylinder engine that delivered 115 horsepower provided more than enough power for this 4 passenger compact. The 'S' model was equipped with a six speed manual transmission, 16" tires, and a more powerful 168 horsepower engine, enhanced suspension system and a functioning hood scoop.

BMW offered a convertible MINI Cooper and MINI Cooper S for the 2005 model year. The convertibles featured an all power top with a heated glass window in the rear. Safety features included a rear obstacle detection mechanism and front side airbags. The convertibles were slightly longer, thinner and taller than the other models. All models received a refreshed appearance thanks to new headlights, taillights and a new grille.

For the 2007 model year, the Mini Cooper received an overhaul. Changes are difficult to detect in terms of body style, which was very carefully maintained to still look like the popular design. However, a slightly larger frame and more technologically advanced engines, components and options have been successfully integrated to bring the Mini Cooper up to date while maintaining its original appearance and attractiveness.